Imagine a business opportunity where the product is as essential as the air we breathe—literally. Boost Oxygen Wholesale offers just that: a chance to tap into a burgeoning market fueled by growing demand for supplemental oxygen. Founded in 2007 by Rob Neuner and Mike Price, Boost Oxygen has carved a niche in the recreational oxygen sector, delivering portable, 95% pure oxygen in lightweight aluminum canisters. What began as a novel idea inspired by European oxygen cans has evolved into a lucrative venture, bolstered by clever marketing, strategic partnerships, and a global market hungry for respiratory support. As of March 19, 2025, this industry is poised for exponential growth, making it an enticing prospect for wholesalers looking to capitalize on a unique and expanding market.
The oxygen market isn’t just a niche—it’s a lifeline. With applications ranging from healthcare to industrial use, the global oxygen market was valued at $46.20 billion in 2023 and is projected to soar to $137.16 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.5%. Within this vast landscape, recreational oxygen equipment, including products like Boost Oxygen, is expected to grow at an even steeper CAGR of 14.52% through 2030. This surge is driven by heightened awareness of air quality issues, an aging population, and a rising interest in wellness and performance enhancement. For wholesalers, Boost Oxygen stands out as a golden opportunity to ride this wave of demand.
From Shark Tank to Store Shelves: Boost Oxygen’s Journey
Boost Oxygen’s ascent is a classic tale of entrepreneurial grit meeting market timing. Neuner, inspired by oxygen cans he spotted in the Czech Republic for hangover relief and driver alertness, saw untapped potential in the U.S. Teaming up with Price, they launched Boost Oxygen in 2007, targeting athletes, high-altitude travelers, and those seeking natural respiratory boosts. The real turning point came in 2019 when the duo pitched on Shark Tank Season 11, Episode 2, seeking $1 million for 5% equity. With $6.4 million in annual sales and $1.5 million in profit, they impressed the sharks. Kevin O’Leary sealed the deal with a $1 million loan at 7.5% interest and 6.25% equity, catapulting Boost Oxygen into the national spotlight.
Post-Shark Tank, the brand’s growth accelerated, achieving 50% year-over-year increases. By 2022, Boost Oxygen aimed for $25 million in revenue, expanding into major retailers like CVS, Walgreens, and Walmart. The company’s first manufacturing facility in Milford, Connecticut, opened in 2021, producing 10,000 cans daily, with a second, larger facility in 2022 boosting capacity to 50,000 cans per day. This scalability makes Boost Oxygen an attractive wholesale partner, offering consistent supply to meet rising demand. Recognition as one of Inc. 5000’s fastest-growing private companies in 2021 further underscores its momentum, blending credibility with profitability.
Why Oxygen? The Market’s Deep Breath of Opportunity
Oxygen isn’t just a commodity; it’s a necessity gaining traction across demographics. The broader oxygen therapy market, valued at $34.8 billion in 2023, is expected to hit $54.14 billion by 2030, growing at a CAGR of 6.83%. While medical oxygen dominates, recreational oxygen is carving its own path, fueled by unique drivers. Poor air quality—evident in Asia-Pacific cities ranking among the world’s most polluted—spurs demand for portable solutions like Boost Oxygen. In the U.S., over 34 million people suffer from chronic lung diseases like COPD and asthma, per the American Lung Association, amplifying interest in accessible respiratory support.
Athletes, too, are a key market. From triathletes to lacrosse players (Boost signed a deal with Major League Lacrosse), supplemental oxygen aids recovery and performance. Travelers to high-altitude destinations like Denver or the Rockies also turn to Boost for relief from altitude sickness. Add in the wellness trend—where oxygen bars and portable cans promise stress reduction and vitality—and you’ve got a product with broad appeal. Wholesalers can tap into this diversity, supplying gyms, sports stores, travel hubs, and pharmacies, all eager to stock a product that’s both impulse-buy-friendly and a recurring need.
The Wholesale Advantage: Profit in Every Canister
Boost Oxygen’s wholesale model is a breath of fresh air for distributors. Unlike bulky medical oxygen equipment, these lightweight, recyclable canisters are easy to ship, store, and display. Available in sizes like 2-liter pocket cans and 10-liter large canisters, they cater to varied customer needs, from quick boosts to extended use. Priced competitively—typically $7.99 to $14.99 retail—Boost offers wholesalers healthy margins. With production costs optimized by in-house manufacturing, the company can pass savings to distributors while maintaining quality, a win-win for scaling profits.
The numbers back this up. Boost Oxygen’s $6.7 million annual revenue, as reported by Growjo, reflects a lean operation with just 31 employees, signaling efficiency that benefits wholesale partners. The global consumer oxygen equipment market, projected to reach $11.8 billion by 2026, identifies Boost as a key player, per ResearchAndMarkets.com. For wholesalers, this translates to a product with proven demand and room to grow. Whether supplying small boutique fitness chains or big-box giants like Walmart (where Boost expanded via a 2022 partnership with Kennedy Employment Services), the opportunity is tangible and scalable.
Riding the Trends: Innovation and Sustainability
Boost Oxygen isn’t resting on its laurels—it’s innovating to stay ahead. The company’s pivot to online education in 2020 with its Learning Center reflects a savvy digital strategy, building consumer trust and awareness. Partnerships with sports organizations and appearances in pop culture, like an episode of The Simpsons, keep it relevant. Sustainability also plays a role: the recyclable aluminum canisters align with eco-conscious consumer preferences, a growing factor in purchasing decisions. As industries prioritize green practices, Boost’s design gives wholesalers an edge in marketing to environmentally aware retailers.
The broader oxygen market supports this forward-thinking approach. Advances in oxygen concentrators and delivery devices, like Drive DeVilbiss’s energy-efficient 1060AW launched in 2023, hint at a tech-driven future. While Boost focuses on recreational use, its portability and purity tap into the same wellness zeitgeist, positioning it as a complementary player. Wholesalers can leverage these trends, pitching Boost as a modern, sustainable alternative in a market increasingly dominated by health and eco-awareness.
Challenges and Triumphs: Navigating the Oxygen Boom
No business is without hurdles, and Boost Oxygen faces its share. Consumer education remains a challenge—many still associate oxygen with medical prescriptions, not recreational use. The Shark Tank sharks flagged this “education curve” as a risk, yet Boost has turned it into a strength, using media exposure and retail presence to demystify its product. Regulatory scrutiny is another factor; while not FDA-approved for medical claims, Boost’s clear positioning as a supplemental, non-medical product keeps it compliant and accessible.
The COVID-19 pandemic, ironically, was a boon. As shortness of breath became a global concern, Boost’s visibility spiked, with consumers Googling solutions and finding its canisters. This adaptability—pivoting from niche to mainstream during a crisis—proves its resilience, a trait wholesalers value in a partner. With demand still climbing in 2025, Boost Oxygen’s ability to weather challenges while seizing opportunities makes it a standout in the wholesale space.
Your Next Move: Inhale the Profits
Boost Oxygen Wholesale isn’t just a business—it’s a chance to breathe life into your portfolio. With a market expanding at double-digit rates, a product backed by real revenue, and a brand synonymous with innovation, the opportunity is ripe. Whether you’re a seasoned distributor or a newcomer, Boost offers a low-risk, high-reward entry into a sector where demand is as constant as the need for air. As the oxygen market grows, so does the potential for profit. Take a deep breath, and dive in—Boost Oxygen is your ticket to a lucrative future.
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