In the heart of Northern California’s bustling Bay Area, a company has carved out a niche as a premier fuel services provider, blending decades of industry expertise with a commitment to innovation. Double AA Corporation, founded in 1993, has grown from humble beginnings to become a cornerstone of the region’s petroleum industry. With a revenue of $21.4 million in 2024 and a workforce of 31 dedicated employees, this South San Francisco-based enterprise is a testament to resilience and strategic growth in a competitive market. Let’s dive into the story of Double AA, exploring its journey, partnerships, and vision for a sustainable future.
From Two Stations to a Regional Powerhouse
Double AA’s origins trace back to the early 1980s, when entrepreneur Wisfe Aish started with just two service stations. Through grit and a customer-first ethos, Aish transformed these modest beginnings into a robust operation by 1999, officially establishing Double AA Corporation. Today, the company operates over 20 gas stations across Northern California, offering a range of services from fuel distribution to convenience store operations. Its growth trajectory is impressive, with a 31% increase in employee count last year alone, reflecting its expanding footprint and ambition. This evolution from a small-scale operator to a regional leader underscores Double AA’s ability to adapt in an ever-changing industry.
Strategic Partnerships with Industry Giants
A key driver of Double AA’s success is its strategic alliances with some of the biggest names in the petroleum sector. The company has forged partnerships with Valero-Beacon, ConocoPhillips, Chevron, and Marathon Petroleum, enabling it to deliver top-quality branded and unbranded gasoline and diesel at competitive prices. These collaborations not only ensure a reliable supply chain but also enhance Double AA’s credibility as one of California’s select jobbers offering brand imaging for 76 and Valero-Beacon. By aligning with industry leaders, Double AA has positioned itself as a trusted supplier for fuel marketers and gas station operators, fostering long-term relationships built on quality and professionalism.
Beyond Fuel: A Diverse Service Portfolio
While fuel distribution remains Double AA’s core business, its offerings extend far beyond the pump. The company provides a comprehensive suite of services, including gas station consulting, imaging and branding, maintenance, and environmental compliance. It also supports resellers with reliable fuel delivery, ensuring product reaches stations directly from refineries with speed and efficiency. Double AA’s retail locations are equally dynamic, featuring convenience stores stocked with food, refreshments, and quick-service restaurants. Additionally, the company offers oil lube and car wash equipment, catering to the diverse needs of its clientele. This multifaceted approach sets Double AA apart, making it a one-stop shop for fuel and related services.
A Commitment to Operational Excellence
At Double AA, operational excellence is more than a buzzword—it’s a way of life. The company prides itself on its professionalism, competitiveness, and attention to detail, qualities that have fueled its positive growth over decades. Its fuel dispatchers coordinate with third-party trucking companies to meet customer demand and market price fluctuations, ensuring timely deliveries. Double AA also works closely with gas station operators to streamline management processes, boosting sales revenues and operational efficiency. By maintaining high standards in service delivery and customer satisfaction, the company has cultivated a reputation for reliability and trustworthiness in a highly competitive industry.
Innovating for a Sustainable Tomorrow
As the energy sector grapples with the shift toward sustainability, Double AA is not standing still. The company has embraced renewable fuel solutions, aligning with California’s push for cleaner energy. Its commercial fuel systems cater to fleet operators seeking eco-friendly options, reflecting a forward-thinking approach to environmental responsibility. Double AA’s partnerships with refineries like Chevron, known for investing in renewable technologies, further bolster its sustainability efforts. By integrating green practices into its operations, the company is poised to play a pivotal role in the transition to a low-carbon future, all while maintaining its commitment to quality and affordability.
A Family-Owned Business with a Community Focus
Despite its growth, Double AA remains a family-owned business, fostering a diverse and inclusive workplace where employees feel valued. The company’s culture emphasizes collaboration and personal growth, creating a supportive environment that drives success. Double AA’s community ties are equally strong, with its gas stations and convenience stores serving as local hubs for residents and travelers alike. Whether it’s a quick coffee at a DoubleTime-branded station or a fuel stop for a long-haul trucker, Double AA’s operations are deeply embedded in the fabric of Northern California, contributing to the region’s economic vitality.
Real Estate Ventures and Urban Development
Double AA’s influence extends beyond fuel into real estate, showcasing its entrepreneurial versatility. In 2024, the company filed plans for an eight-story residential infill at 3601 Lawton Street in San Francisco’s Outer Sunset, doubling the height of a previous proposal. This project, spearheaded by 3S San Francisco on behalf of Double AA, highlights the company’s commitment to addressing urban housing needs while diversifying its portfolio. By investing in community-focused development, Double AA is not only shaping the region’s skyline but also contributing to its long-term growth and sustainability.
Navigating Challenges in a Dynamic Industry
The petroleum industry is no stranger to volatility, from fluctuating oil prices to regulatory changes. Double AA has navigated these challenges with agility, leveraging its market experience and strong partnerships to stay ahead. Its focus on environmental compliance, such as EVR and tank testing, ensures adherence to California’s stringent regulations, mitigating risks and reinforcing its reputation. The company’s ability to balance cost, efficiency, and innovation has been key to its resilience, allowing it to thrive in a sector where adaptability is paramount. As global energy trends evolve, Double AA’s proactive strategies position it for continued success.
The Vision Ahead: Growth and Impact
Looking to the future, Double AA Corporation is poised for further expansion. With a solid foundation built on decades of expertise, the company aims to deepen its market presence while embracing emerging opportunities in renewable energy and urban development. Its $21.4 million revenue in 2024 is a strong indicator of financial health, and its growing workforce signals confidence in sustained growth. Under the leadership of Chief Operations Officer Abed Aish, Double AA is committed to delivering value to customers, employees, and communities. As it continues to innovate and diversify, the company is not just fueling vehicles—it’s powering progress across Northern California and beyond.
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